Top 5 Social Apps on Android in Uruguay: Q2 2025 Performance

In the second quarter of 2025, the social media landscape on Android devices in Uruguay saw notable trends across the top five apps, as reported by Sensor Tower.

TikTok - Videos, Shop & LIVE experienced a remarkable growth in weekly revenue, peaking at around $17.6K by the end of June. Downloads initially increased to over 10K in early May, then gradually declined to about 7.6K by the quarter's end. Active users fluctuated, ending the quarter at approximately 518K.

Instagram showed consistent revenue growth, reaching $4.4K in the final week of June. Weekly downloads peaked at 9.6K in early May, tapering off to 6.7K by the end of the quarter. Despite some fluctuations, active users remained robust, ending the quarter at 813K.

TikTok Lite - Save Data & Fast, while not generating significant revenue, saw a steady increase in downloads, peaking at 8.5K in late May. Active users showed a positive trend, reaching over 26K by the end of June.

Facebook maintained a steady revenue stream, peaking at $950 in mid-June. Downloads fluctuated, reaching a high of 7.3K in early May before stabilizing around 6.2K. Active user numbers varied slightly, ending the quarter at about 675K.

Threads, while not generating revenue, experienced a peak in downloads at 7.9K in early May. Active users showed a decline in mid-quarter but rebounded to 279K by the end of June.

For more detailed insights and trends, visit Sensor Tower's comprehensive reports.